The challenge
Crestfield Wealth is a boutique financial planning practice with 12 advisers across two offices. After every client meeting, advisers were spending 30–45 minutes writing up consultation notes, manually extracting action items, and filing them across disconnected systems. Quarterly client reports — a core part of the firm's service promise — took the operations team days to compile, pulling data from notebooks, emails, and spreadsheets.
The practice director had no unified view of client interactions. She couldn't see which clients hadn't been reviewed recently, which advisers were overloaded, or how engagement was trending across the firm. The admin team spent hours on manual user management, billing reconciliation, and chasing advisers for missing notes.